I'm a Jordanian-American author and journalist with over two decades of experience.I help authors, both aspiring and established, publish their books through book coaching or memoir ghostwriting. I publish the weekly newsletter "The Storyteller Quest," offering tips on monetizing your writing and navigating the content-creation journey.
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I'm building something. Talk me out of it?
Published 27 days agoΒ β’Β 5 min read
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Hi friends,
Time for my weekly update. Remember two weeks ago when I said I was taking Jay Clouse's Build a Beloved Membership cohort and to "watch this space" for a new membership program? Well β this is the space, and this week (week three of the cohort, appropriately titled "Design the Experience") the thing got a name. More on that in a second, because I need your help with it.
On the client side, it's been a shipping week: I delivered the full sensitivity-and-editorial memo for that novel I'd been living inside, and a memoir I'm ghostwriting moved into its final revision rounds
π I'm building The Book Finisher Lab β and I want your honest opinion
I'm opening a community for writers who have a half-finished manuscript sitting in a drawer.
No, not another course.
A weekly live writing room β hot seats, co-writing sprints, and guest experts (agents, editors, working authors) β plus an accountability thread where you post your number and someone notices if you stop.
Because here's what I've learned from years of coaching: most of us don't fail to finish a book because we don't know how.
We fail because nobody notices when we stop.
It's called The Book Finisher Lab.
I ran a quick poll on LinkedIn this week, and the split fascinated me: almost half said they'd join and show up weekly β and the other half said they want it but can't commit right now. That tension (want it / can't commit) is exactly what I'm designing for, which is why I need to hear from YOU, the people who actually read my emails.
Tell me honestly π (Please, pretty please!)
A weekly writing room + accountability, for finishing your book. Would you join?
A weekly writing room + accountability, for finishing your book. Would you join?
And if you have thoughts a poll can't hold β what would make this a no-brainer for you? What's kept you from finishing? β just hit reply. I read every email, and the answers are literally shaping what I build.
Stay creative, Natasha
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βοΈ This week's insight: Read out loud
A client once told me she couldn't write her book herself because she didn't have the vocabulary for it. β She believed a real book required complicated, flowery language. Shakespeare or nothing. β I told her what I'll tell you: that belief is backward β and it's MORE backward now than ever. β In the age of AI, anyone can sound like Shakespeare. One prompt. Done. Which means polished-and-generic is now worthless on the page. β The one thing a machine cannot generate is how YOU actually talk. β The test I give every client: read a paragraph out loud and ask β does this sound like me texting a friend, or does it sound like ChatGPT wrote it? β Your natural voice is the last unfair advantage in publishing. β And that's the actual job of a good ghostwriter, not to give you a fancier voice, but to capture the one you already have. β If "I'm not a writer" is what's been stopping you: you don't need to be. Respond to this Email, and I'll tell you how we'd find your north star, or you can just book a free discovery call here: https://calendly.com/ntynes/30min
πΌοΈ Photo of the Week
Attending a Shakira concert was a dream come true
π The Writer's Goody Bag
βοΈ Must-Have Tool β ThumbMagic. I'm experimenting with this one right now. It's an AI thumbnail maker β you feed it a video (or just a YouTube link) and it spits out multiple click-worthy thumbnail options in seconds, with a score predicting how well each will perform. If you're putting your author platform on YouTube or promoting your book with video, this takes a design chore off your plate. I'll report back on how my experiment goes.
π§ Podcast β The Sh*t No One Tells You About Writing. Bianca Marais and literary agents Carly Watters and CeCe Lyra critique real queries and opening pages on air. If you're anywhere near the querying stage, this is the closest you'll get to sitting inside an agent's head.
π€ AI Tool β Otter.ai. I use this one daily. Stuck on a chapter? Stop typing and talk β tell the story out loud like you'd tell a friend, and Otter hands you a transcript. It's how I capture client interviews for ghostwriting, and it's the fastest cure I know for blank-page paralysis: you already said the draft, now you just shape it.
New masterclass: Self-publish vs. traditional vs. hybrid β how to choose your path.A 60-minute deep dive into the real costs, real timelines, and the red flags that should make you walk away. It's free for paid subscribers of Read and Write with Natasha Substack publication. If you are not a paid subscriber, here is a preview
Two Arab Journalists, One Levant.My weekly Substack Live with veteran journalist Daoud Kuttab continues every Monday at noon ET β media, storytelling, and the region, from two journalists who grew up in it. Last week, we had a guest, veteran Jordanian journalist Osama Al Sharif. β β We discussed the latest attacks in Jordan. Video is below. Make sure to subscribe to our joint show here.β
I'm speaking at Podfest! π I just got accepted to speak at Podfest in January in Florida on how to start and grow a podcast on Substack β everything I've learned building Read and Write with Natasha and my Substack Lives. If you're going, come say hi; if you're podcast-curious, this is your sign. β
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π£ Featured this week: How To Make Income From Ghostwritingβ
A little news from the shop: some of you have asked how I make a living from writing β and the honest answer is that most of it comes from ghostwriting, writing books that carry someone else's name. If you've ever wondered whether your writing skills could become an actual income stream, my self-paced courseHow To Make Income From Ghostwriting walks you through the business of it: finding clients, pricing your work, capturing someone else's voice, and running it like a real business β not a side hustle you apologize for.
1:1 Coaching β Write Your Book in 120 Days. The Lab is coming, but if you want a witness in your corner now, this is it. If you're stuck rewriting chapter one for the fifth time, you don't need more willpower. You need structure and someone who notices. Here's what we do together:
Build a clear, chapter-by-chapter roadmap, so you always know what to write next
Set a realistic writing cadence and hold yourself accountable to it
Work through the stuck points β the messy middle, the opening you can't crack, the doubt
Get you to a finished draft you can actually publish
I'm a Jordanian-American author and journalist with over two decades of experience.I help authors, both aspiring and established, publish their books through book coaching or memoir ghostwriting. I publish the weekly newsletter "The Storyteller Quest," offering tips on monetizing your writing and navigating the content-creation journey.
Hi Reader, Time for my weekly update, and it starts with a confession. I moved the Book Finisher Lab writing community's first session to Wednesday, September 2. Here's why. When I asked what was keeping you from joining, the answer wasn't the idea, and it wasn't the time slot. It was the money β paid in one lump, in August, right when the camp invoices land. A lot of you said some version of I want this, I just can't do it this month. I could have opened on schedule to a half-empty room....
Hi friends, Time for my weekly update. First, in my efforts to scale and improve, I invested in the first-ever live cohort of Jay Clouse's Build a Beloved Membership. I have been a fan of Jay's work for years, and if you don't already listen to his Creator Science podcast, go fix that immediately; it's a must-hear for anyone building something of their own. And yes, I will be launching a new membership program soon. Watch this space for updates. Meanwhile, on the client side, it's been a full...